Any organisation—large or small, for-profit or not-for-profit—may be nominated for eb™ Certification, including sole traders and professional individuals. The only restriction is that the nominee must not fall within the categories excluded under our Admission Policy. You can view the full eb™ Certification Program Admission Policy here: https://www.ethicalbrand.com/admission/

Every organisation nominated for eb™ Certification is first assessed against our Admission Policy. If eligible, it enters our four-week evaluation process, during which we produce an eb™ Rating. This rating is generated using our proprietary methodology, which combines: 1. Independent research by our in-house assessment team 2. Evidence and insights submitted by eb™ Spotters—members of the Ethical Brand community 3. Nominated entities are also invited to contribute relevant information. The outcome is a weighted score that determines whether the organisation is awarded eb™ Certification and a license to display the eb™ symbol. To participate, nominate a brand you believe deserves recognition to earn a Free Guest Pass at: https://ethicalbrand.com

The eb™ Community empowers people from all backgrounds to take a more active role in shaping their social, economic and environmental impact. As a member, you'll gain privileged access to: • Practical tools to help you influence which brands earn the right to display the eb™ symbol • The ability to avoid brands based on transparent, community-sourced intelligence • A growing collection of resources to support ethical decision-making in any area of your life • A growing network of like-minded people and organisations from down the road and around the world. Membership during our pre-launch phase (starting late July 2025) is strictly limited. Once we reach our initial target, we will pause new registrations to allow for the calibration of our rating system using the first wave of member-generated data. New membership options will also be phased in. To be part of this founding cohort, nominate a brand to secure your free Guest Pass today at: https://ethicalbrand.com

Yes. Whether you're an employee, senior executive, owner, partner or shareholder, you can nominate your organisation for eb™ Certification. However, it's important that you accurately characterise your relationship with the nominated entity to avoid your nomination being rescinded.

There are no charges or fees associated with the eb™ Certification.

eb™ Certification remains valid for as long as the certified entity maintains a positive eb™ Rating.

During our early bird pre-launch or beta phase (commencing July 2025), the number of new members we are admitting is limited. This is a deliberate way to ensure the eb™ platform is stress-tested under real-world conditions and complete final preparations for global scale and impact. Our immediate objective is to commence live testing of the eb™ platform, gather meaningful feedback from the early bird community, and quickly ramp up the volume, quality, and diversity of brand research to stress-test our platform, data-gathering procedures and calibrate our rating system. Once early bird membership is sold out, new member registrations will be paused for a period of community consultation. All early bird members will maintain their privileged access to the eb™ platform and be invited to attend a series of online, member-only webinars and forums. This is where analysis of brand data collected during the pre-launch phase is shared alongside key insights into how the eb™ rating system works. This is a rare opportunity to help shape the eb™ experience. New membership options will also be discussed and then phased in. To join the early bird cohort, nominate a brand to secure your free Guest Pass today at: https://ethicalbrand.com